Dear Friend,

What I'm about to share with you will probably shock you.

It shocked me too when I first discovered it three weeks ago.

You see, while most Americans were distracted by election headlines and celebrity gossip, something absolutely devastating was happening right under our noses.

$200 million dollars was being spent on the most coordinated attack against transgender Americans in modern history.

But here's the part that will really get your blood boiling...

It started with a warning from civil rights lawyers on September 19th.

"Queer men are being targeted in alleged sting operations at Penn Station," they said.

Penn Station. America's busiest transportation hub. Turned into a hunting ground.

But that was just the beginning.

Because while lawyers were issuing warnings in New York, something even more sinister was unfolding in Washington State.

Four people, including three teenagers, were arrested for what investigators called a "brutal hate crime attack" on a transgender woman.

The attack was so vicious, so calculated, that it sent shockwaves through the entire LGBTQ+ community.

But here's what really made my blood run cold...

Just days before this attack, Charlie Kirk - the man who publicly stated that "stoning gay people is the perfect law" - was assassinated.

You'd think his death would silence his message of hate.

You'd be wrong.

Instead, media missteps after his shooting actually amplified the hatred and put transgender lives at even greater risk.

False narratives spread like wildfire. The transgender community became a target for retaliation.

And that's when I realized something that chilled me to the bone...

Here's what I discovered when I dug deeper:

• Republican campaigns spent $200 million on anti-transgender television warfare during the 2024 elections

• Network television was saturated with anti-LGBTQ+ propaganda

• The 988 LGBTQ+ suicide hotline was mysteriously shut down, abandoning suicidal youth

• Virginia elections became battlegrounds for LGBTQ+ survival

This wasn't just politics. This was systematic persecution funded by corporate America.

And while this war machine spent $200 million to erase transgender Americans from existence...

Where were the so-called "LGBTQ+ friendly" brands?

Selling rainbow merchandise during Pride Month.

Posting pretty pictures on Instagram.

Staying completely silent when real violence exploded.

They gave you corporate Pride Month merchandise but disappeared when teenagers were attacking transgender women in broad daylight.

They sold you "Love is Love" t-shirts but went silent when $200 million was being spent on systematic persecution.

They failed the community when it needed them most.

That's when I knew we had to do something different.

We're not a big corporation with unlimited resources.

We can't spend $200 million on television campaigns.

What we can do is offer you something those corporate brands never will:

The truth.

And right now, for a limited time, we're offering 20% off our entire collection.

Not because we're trying to make a quick sale.

But because we believe that in times like these, the truth should be accessible to everyone.

We're not a big corporation with unlimited resources.

We can't spend $200 million on television campaigns.

What we can do is offer you something those corporate brands never will:

The truth.

And right now, for a limited time, we're offering 20% off our entire collection.

Not because we're trying to make a quick sale.

But because we believe that in times like these, the truth should be accessible to everyone.